Creativity is the source and skill behind every single invention on earth.
While the majority of individuals consider themselves to be non-creatives, according to statistics, there are many who claim to be creative but fail to provide evidence.
I came across this guy recently, hosting a YouTube channel and a show called Kickstarter Crap. In case you don't know what Kickstarter it is, it's a crowdfunding website where anyone can submit a creative project to raise funds from a global audience.
I have to admit that I personally avoid writing negative comments about people's projects or ideas unless I can contribute something to make it better. And when I do so, I try to do that in a personal message to avoid embarassment for the creator. Whether it's an artist, blogger, author or business owner seeking my advice, it's either constructive or absent.
On this YouTube show, Ian talks about crappy or shitty projects, asking for money on Kickstarter.
I came across the show doing research for my own upoming crowdfunding project and instantly got hooked on to what this guy had to say.
If you want to watch the video below, make sure the kids are away and your boss isn't around. His language may be labelled as 'whatever your preference is' but I got hooked on to his show for a few reasons.
He is the perfect critic and 95% of his advice makes absolute sense. I'm giving 5% just a leeway for those who think otherwise.
The projects he criticizes are cases of 'PREMATURE CREATIVITY SYNDROME'.
Creativity is cool. It not only wins us respect from others but also is a big ego boost.
Because of the availability of resources and the generation of instant gratification, many people think of either an idea by themselves or copy someone elses' and put it up online to ask for money. So what makes me say, their creativity claims are premature?
I don't want to say 'false' because there might be some level of independent thinking applied to some ideas.
But when you want to make money from an idea, it needs to be tested as a prototype.
It must solve a problem or satisfy a genuine need.
Must be different from the competition.
What people do is, they
Do not test the product,
Do not research competition,
Do not identify target customer demographics,
Write pathetic copy in the project description box, full of grammatical errors,
Do not provide reasonable value or perks to backers,
Cheat ideas from other successful projects,
Do not take their project serious enough to spend time making a business plan,
Do not have a clear idea of the risks involved and
Consider the backers are foolish and will back useless crap.
Friends, when you put a project or a service out there that is not ready yet, you give an impression that you don't respect people's intelligence and their bullshit radar.
Many great people say that ideas are cheap; everyone has ideas. It's the hustle and the hardwork that gives life and value to ideas. Personally speaking, I have an Evernote account full of ideas, resources and references for about 30 books. But if I never work on any of those, I cannot claim to be creative because there's no evidence to suggest it.
And even when I do work on a book, I need to make sure that I have taken enough time to write it, it fulfills the claims on the cover and it's based on authentic research (I only write non-fiction). And that's just the initial work.
After the book is finalized, it undergoes 3-4 stages of proofreading and editing by myself and a professional copyeditor and proofreader.
Without doing all this, if I launch an unfinished product into the market, my fate is going to be the same as the fate of those featured on Kickstarter Crap.
Here are the 3 ways in which premature creativity can ruin your reputation;
1- It makes you look stupid, uninterested and scammy.
2- It pours in negative comments from people who smell your bullshit & creates a global chain reaction of haters; that shrinks your chances of ever being seen as credible.
3- It gives out the message ''I'm not serious enough about my project to actually spend time on it but I want your money''.
No doubt it's the best feeling in the world when you hit the publish button or speak to people about your new creative endevour. But before you do so, please make sure you've done the homework. Just ideas are no good by themselves hence there's a thing called 'stupid idea' or 'bad idea'. Do take time to back your project with evidence of hard work and research.
Have you come across any such lame products that you'd never spend money on? Please share your stories in the comments below.
Enjoy this one before you go!
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